About Lux Expressions.

Design to make an impact - combining design, strategy and technology to create sustainable solutions that inspire.

Personal support, creative thinking and technical know-how

I am a designer and consultant specializing in web design, Wordpress and Webflow development, graphic design and project management, as well as branding. I support agencies, companies and private individuals for all kind of projects.

Approaching my projects with a holistic view allows me to see it from different perspectives as well as to examine every detail. In that sense, a close cooperation with my client is very important to me.

My role in each project is customized for each client as needed. Individual support, tailor-made concepts and flexible working methods are very important to me.

"Making complex topics and problems simple and tangible for my clients is one of my many strengths."

Jana Lux

I am your partner, not just a service provider. For me, the project goal is achieved when my clients are 100% happy with the end result.

Professional background

My path to self-employment as a designer and developer was a journey with various detours that brought me exactly to where I now feel "at home".

It all started with moving to the USA, where I successfully completed my studies in “Communication Arts & Sciences” at the Pennsylvania State University. I then moved to Philadelphia and worked there for 4 years as a Communication & Change Management Analyst at the consulting firm Willis Tower Watson. During this time I have gained valuable experience in a client-facing role in the areas of communication, marketing and project management. Our in-house content management system sparked my curiosity about websites, which is why I received internal training at my company but in addition, I also started to train myself in web design, development and WordPress in my free time.

In 2019 I decided to go back to Europe, where I worked for another year in our Zurich office. During this time, the desire to focus on branding and websites grew stronger, which is why I decided to make my dream of self-employment come true and founded Lux Expressions..


Kreatives Denken

Technisches Know-how

Web design


WordPress development


Webflow development




Graphic design


Print materials


Content strategy


Project management

Have a project in mind?

Say hello! Contact me for a non-binding discovery call, so we can discuss your needs and expectations. I'm looking forward to your message!